A.C. Baker Apparel

Welcome to the new and improved blog all about A.C. Baker Apparel

Monday, April 24, 2006

Hello...and welcome

Hello all...I have been a baaad blogger. No new updates, really. I hereby solemnly swear to blog more often.

Seriously, where are all the comments....opinions...anything? Well, I shall perservere nonetheless.

Things are heating up in the land of A.C. Baker Apparel. I have a new design which I will post pictures of as soon as I have the final touches on it. I am also planning a fashion takeover in good ole' Nor Cal. I am hosting the first ever shopping night at Indigo Night Club and Lounge (for those of you who want to know more about this fab-o club you can visit them at www.indigonigthclub.net) in September...the 14th to be more specific. Otherwise things are rolling along at what seems to be a snails pace. I had an enlightened moment the other day when I was about to complain about money to someone....it hit me like a ton of bricks...the world does not revolve on money....it's CONVENIENCE. It's kind of like the moment when Chuck Heston looks up and proclaims "Soilant Green IS PEOPLE"...yes, kind of like that.

The explanation for such is that people will buy something they like...but if it's too hard to get it they move on. People will spend their money on the stupidest crap that makes no sense whatsoever, but if it's convenient...there you go. Grocery stores have used this tactic for years!! So how come I just realized this? Well, that's a conversation for another day...but the point is that in order to sell anything, it has to be convenient for your buyers.

How this relates to ACB...fashion, the world at large....how do we make fashion more convenient for people...especially without a retail spot. Now, I should probably open up an e-commerce site. I think that would be the best...ebay is highly overrated and way too much trouble....but there's more. I mean...what is the right mix of service, convenience, price point, etc.? This is largely rhetorical, for every business it's different...but for independant fashion I think we almost beg for this information. If you have a website, how could you possibly ever set yourself apart from your competition?

Anyway...I think I will try and implement some things and see what I learn. If there is anyone out there reading, speak up and let me know what you think!